Cupón Udemy | Data Storytelling: Reports That Lead to Action, 350+ Tools | 100% de descuento

This course contains the use of artificial intelligence.

The most common fate of a good analysis is that everyone agrees with it and nothing happens. The numbers were right, the charts were clean, and three weeks later the company is doing exactly what it did before. Here are 354 tools for the road from data to decision: 6 working files, 275 ready-to-use procedures, templates, question lists, checklists and matrices, 61 models and methods, and 12 services and apps shown on screen.

Open a lecture, take the tool, apply it to the report you are working on now.

Why correct analysis does not produce decisions

Because a decision needs something analysis alone does not provide. It needs the finding framed as a problem someone recognises as theirs. It needs a cause that has been tested and not assumed, since the first plausible explanation is usually wrong and always comfortable. It needs one recommendation and not nine observations. And it needs to be told to a specific audience in the form that audience can act on, which is almost never the form you did the analysis in.

What changes after this course

Your data is collected so that it can be trusted. You report the segment that matters and not the average. Your conclusion survives a determined sceptic. The finding is framed as a problem with a tested cause and one recommendation. And you can run the meeting where it becomes a decision, including when the loudest person disagrees.

A note on the material

The surveys, datasets and report samples in the course come from people analytics: employee surveys, attrition, engagement. The methods are general, and the sections on critical thinking, problem solving and communication do not depend on the subject of the data.

What is inside: 354 tools, counted lecture by lecture

You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.

• 44 downloadable resources: the lecture presentations plus 6 standalone working files (Report Readout Worksheet, employee survey results workbook, three survey report samples and a presentation sample)
• 275 ready-to-use tools inside the presentations:
• 82 step-by-step procedures and workflows: Excel chart creation, survey recommendations, key driver analysis, SCQA storytelling structure
• 68 templates and sample documents: survey report outline, decision presentation, problem statement canvas, communication story
• 49 question lists and scripts: analytics stakeholder persuasion, business problem diagnosis, survey recommendations, source credibility assessment
• 40 checklists: data validation, chart verification, statistics verification, effective message
• 21 scorecards, rubrics and matrices: key driver action matrix, evidence hierarchy, impact-effort matrix, stakeholder influence-interest matrix
• 9 formulas and metric sets: HR metrics, recruitment metrics, regression model diagnostic metrics, unit economics metrics
• 6 other working tools: chart selection guide, Cynefin framework, business diagnostic framework selection guide
• 61 models and methods explained with examples: A/B testing, correlation analysis, multiple regression, Minto pyramid principle
• 12 services and apps shown on screen, from a quick look to a detailed demo: Microsoft Excel, Google Sheets, Google Forms, ChatGPT, PeopleForce, 15Five and others

Where the tools are

• Start here (1 tool). The Report Readout Worksheet: read one report the way a decision maker does.
• Where the data comes from (2 sections, 42 tools). Survey types, design, launch, the report and the action plan.
• Analytics (4 sections, 95 tools). Segments, lifetime value, journeys, funnels, attrition, key drivers, regression, forecasting and experiments.
• Critical thinking (2 sections, 44 tools). Logic, argument, cognitive bias, fact against opinion and decision models.
• Structured problem solving (4 sections, 130 tools). Framing, root cause, prioritising, idea generation, group sessions and frameworks for typical business problems.
• Communicating findings (2 sections, 45 tools). Audit, goals, audiences, channels, bad news and measuring whether it landed.

Who is teaching

I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe. I am also a founder and lead the strategy of my own academy.

When I ran research at Wargaming, we had very strict data scientists: people with strong training in analytics, statistics and mathematics. They questioned every figure, every questionnaire and every piece of information. Not because they were against the work, but because that is how they think: they form hypotheses and try to confirm or refute them. Once the management there worried about slightly higher staff turnover and believed everything was bad. I ran a large research project on how people saw what the company offered them. It turned out that things were not as bad as the management thought, although there were real problems to solve.

How to use the course

Start with the first lecture and read one of your own reports with the Report Readout Worksheet. If your data is already collected, go to analytics or straight to problem solving. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.

What is included

• 40 lectures across 15 sections, 19.5 hours
• 44 downloadable resources: lecture presentations and 6 working files
• 354 tools across the lessons, including 12 services and apps shown on screen
• Lifetime access to all materials
• Active instructor support in the Q&A section
• A Udemy Certificate of Completion

Where to start

Take the last report you presented that changed nothing. Open the lecture on framing the problem and rewrite its first slide as situation, complication, question and answer. Then send it to the same people and see what they ask. Enrol now and start your first lesson today.